We know that it is a very difficult time for businesses and perhaps the budget for their sustainability agenda has been put on hold.
As part of our Boost My Business initiative Fiona Alston asked sustainability expert and owner of Reuzi, Pat Kane, for some tips on how to implement small changes in your business that won’t break the bank, and may even save you money.
Kane sells through her retail store of ‘good looking sustainable swaps’ in Foxrock village, Dublin 18 and her website. She also delivers workshops and events to educate businesses on what eco-friendly really means.
Here are some of her simple tips for a more sustainable business:
Start with a realistic goal – if you’re a small business, don’t try and overwhelm yourself with 25 areas that you need to improve all at once. Choose three to five areas that you can master. I think the more you add to the list of ‘to dos’ at first, the more overwhelmed you will feel – that is very demotivating for businesses.
Never over promise when communicating to your customers – Think about your wording, think of what you are trying to achieve. What is your strategy? Don’t just say you are eco-friendly because everyone else is doing it. Educate yourself on what sustainability really means before you communicate it to your customers.
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